Want to get more likes on Instagram? Make sure your images are predominantly blue, spaciously cropped, bright and mildly desaturated. At least those are those are the criteria handed down by Philadelphia-based research firm Curalate, which recently shared the results of an extensive study charting likes for 8 million Instagram posts against 30 image parameters.
According to the survey, other factors that contribute to an image's likeability include: Dominance of a sinle color, preferably blue. Brightness in the 65-80 percent range. A reognizable background (i.e. don't crop tightly). Mild desaturation, like what you get with the "Walden" or "rise" filters. Uploaded via Twitter.
Oddly, some of the Instagram results directly contradict an earlier Curalate survey popularity. That study advised going for reddish-orange hue rather than blue. Also good for Pinterest but apparently not Instagram: 50-percent saturation and multiple dominant colors.
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How to gain recognition from your Instagram. Have you thought about what colors the majority of your photos have within them? Maybe you should add more blue and even make the cropping a bit tighter. Or even better make a single color the dominate.