The thing about the modern world is so much of it is an illusion. Not just advertising, but the very streets we live on are constructed, painted, remodelled and reimagined by designers, concept artists and other people with expensive computers and thick-rimmed glasses.
Photoshop has been brought into the daily lives of individuals. The Street Eraser project, which was started by Guus ter Beek and Tayfun Sarier have been placing the Erase Tool from Photoshop on various billboards around Shoreditch.