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The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.
Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.
Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018: 1. Audience experience will become more important than ever.2. High-quality content clusters are the future of search.3. Content strategies will expand.4. Channel experimentation will be critical to reaching your audience.5. Brands will need to think like media companies.6. Dynamic content will continue rising.... Read more in the article! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.
First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.
But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.
I think that’s smart. Here’s why:
Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.
There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.
Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:
The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.
Build a personal brand
Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.
Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.
Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable. Read more in the article... Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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The article itself, as a form of writing, has been devalued to the point where its essential value is zero. ... Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era. Journalists who are able to help do this will become increasingly valuable. A reporter who can pull in 1,000 paying subscribers is more than paying their salary. For some reason, I keep seeing news organizations hire reporters for continuous news desks or breaking news beats. Their job is to populate the website with articles throughout the day. At the national level, this makes sense. You can build a business with enough scale where a page view play is achievable. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://www.scoop.it/t/journalism-code-and-data
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Social selling.
If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.
The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.
Here’s how LinkedIn’s Sales Solutions team defines it:
Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.
The term has become more popular in recent years. Surprisingly, it’s actually more widely used than even the term “content curation”.
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I strongly believe in the use of Twitter for professional development and from my own experience with it I can attest to its practicability and usability.
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Want to grow your brand, increase fans, and start selling more?
Then you need to follow the marketing trends that guide the way people do business online.
And today’s biggest market trend? Social media.
There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.
That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?
Glad you asked.
Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.
Let’s jump in! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part.
Lost?
Step 1: content curation
Not entirely. Thanks to content curation technology, the Web can now be filtered. With content curation tools and platforms such as Scoop.it (among others of course), we can use more or less sophisticated ways to filter this huge amount of content that is published daily to zoom in on what matters to us. Good content curation technology is essential. It saves people a huge amount of time looking for content to share for marketing purposes or information that helps their organization make better decisions. And perhaps as importantly, without these filters, we would just be able to search – not discover. We would still find answers to what we don’t know but we wouldn’t know what we don’t know.
But until recently, all the solutions we’ve offered to deal with information overload – ours included – have revolved around the same basic idea: more – or more sophisticated – filters. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.
As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.
Which means the challenge for all of us is to keep up.
The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.
If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.
Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.
Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.
Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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IJNet delivers the latest on global media innovation, news apps and tools, training opportunities and expert advice for professional and citizen journalists worldwide. Produced by the International Center for Journalists, IJNet follows the shifting journalism scene from a global perspective in seven languages - Arabic, Chinese, English, Persian, Portuguese, Russian and Spanish. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
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Computational thinking is the process of logical problem solving that allows us to break down challenges into manageable chunks. It is ‘computational’ not only because it is logical in the same way that a computer is, but also because this allows us to turn to computer power to solve it.
As Jeannette M. Wing puts it:
“To reading, writing, and arithmetic, we should add computational thinking to every child’s analytical ability. Just as the printing press facilitated the spread of the three Rs, what is appropriately incestuous about this vision is that computing and computers facilitate the spread of computational thinking.”
This process is at the heart of a data journalist’s work: it is what allows the data journalist to solve the problems that make up so much of modern journalism, and to be able to do so with the speed and accuracy that news processes demand.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy
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À l’ère du Big Data, l’intelligence collective des êtres humains permet de générer de nombreuses données pour résoudre certains des principaux problèmes de l’humanité. De même, elle permet d’analyser certaines données plus efficacement que les algorithmes informatiques. Découvrez la relation étroite entre intelligence collective et Big Data.
Intelligence collective : définition
La notion d’intelligence collective désigne une intelligence de groupe, ou une intelligence partagée émergeant de la collaboration, des efforts collectifs ou de la compétition entre plusieurs individus. Cette intelligence collective permet de prendre des décisions par consensus. Les systèmes de vote, les réseaux sociaux, et les autres méthodes permettant de quantifier l’activité de masse peuvent être considérés comme des intelligences collectives.
L’intelligence collective peut être perçue comme une propriété émergente de la synergie entre le savoir offert par les données, les logiciels, le hardware informatique, et les experts de domaines spécifiques, permettant de prendre de meilleures décisions au moment opportun.
Plus simplement, l’intelligence collective résulte de l’association entre les humains et les nouvelles façons de traiter l’information. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Intelligence+collective
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One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience with design? The solution is curation.
How does visual content curation work?
Curation involves finding great content as opposed to creating it from scratch. As a curator, you’re the funnel that distills quality content from authoritative sources to serve it to customers. You acknowledge and link out to sources, and add your own commentary to provide readers a broader perspective.
The visual content curation process is easier as you only focus on gathering relevant images to tell a story, make a point, offer up as evidence, or reinforce the written word. The visual content you can curate from third-party sources include:
Professional photographs from copyright free image repositories/stock photo galleries. Example : Pixabay, Flickr and Pexels. Terms of commercial use are indicated, and some may require you to attribute the original creator.Screen-shots from websites can be legally published to articles or blogs discussing the content of those images. For more information on how they are covered under ‘fair use’, read this article.GIFs and animated stickers from GIPHY or Gif Bin are entertaining and dynamic. They break the monotony of text in long-form blog posts, and instantly grab attention on social media pages. Free quote cards on Pinterest available for saving to file, sharing or printing.Data visualizations – graphs, pie charts, maps and diagrams – that communicate key facts and data quickly, clearly and easily. If you’re using them from a company’s website, proper attribution is necessary.You can also create visual interest by adding quotes – customer testimonials or expert advice – in blog or social media posts. This task can intersect with influencer outreach or cross-promotions, where you request quotes from authoritative voices in your niche who have an established social media presence. It is also a good opportunity to shine the spotlight on your loyal customers. Learn more / En savoir plus / Mehr erfahren: http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/ http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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Buzz used to be an intangible — something you just felt. No longer. ===> Look for online "curators." Experts who collect and share "best of" resources on specific subjects are analogous to museum curators who carefully choose which pieces to display. <===
In social media, curators do a good job of keeping track of people's conversations as they occur in online social spaces and quickly channeling that information, in some cases using tools such as Storify to distill conversations.
For example, the World Economic Forum in Davos uses Storify to put together summaries of its events. Canadian financial cooperative Desjardins wanted to learn about new electronic currencies, so it tracked a UK community dedicated to crowdfunding and sought experts in Africa on mobile-payment practices. The company prefers such information-gathering methods to relying on market-research firms.
===> If you can find the right set of curators to follow, you can reduce your reliance on searches of traditional databases and publications. <===
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GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage.
Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.
What Is Social Media Advocacy?
Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. The ultimate goal of a social media advocacy strategy is to create brand advocates who naturally love and champion your brand.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO