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Over the last couple of years, the impact of mobile marketing in the digital marketing industry has grown considerably. The reason behind this massive growth is the general increase in smartphone usage. Granted that mobile marketing now plays a vital role for businesses in search of new customers, it is important for all companies to do their research and implement mobile marketing strategies. In this article, we will outline several successful implementations of such campaigns, along a number of statistics meant to put things better into perspective. The Impact of Mobile Marketing Before anything else, readers should be aware that