Online Branding Tips | It is no secret that in this day and age, online presence = brand awareness. In fact, most marketing experts agree that how your brand online is the 21st century equivalent of your first meeting with a customer. Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day. Most customers today are technologically savvy and typically rely on a company’s online presence as a validity test of its credibility in the market.
Branding is much more than just a name and a logo. It’s a philosophy, a particular way of doing things that starts with the simple act of presenting yourself, or your business, but ends with an increase in perceived valued; which ultimately leads to an increase in profit.
A lot of individuals do not know about branding. Staying on top of your business and branding is also how people will recognize you. Like how Twitter has the small blue bird icon. You'll need something that represents you but stands out.